The Easiest Ways to Add Video into Your Marketing Mix
Video is the future (and present) of marketing. With FaceBook and YouTube racking up over 8 billion
views a day, there is no choice but to add motion picture to your advertising strategy. 1 in 4
Americans loses interest in a company that does not use video. If there was ever a time to update your Instagram page and YouTube channel that have slowly been collecting cobwebs, it's now.
Here are some simple yet effective ways, to add video into your marketing mix:
Linking Video To Electronic Newsletters
Why don’t you boost your email open rates by adding some videos?
Email is perceived dying form of advertising, but there is a way to salvage the newsletter that you put so much time into carefully crafting: adding video. 50%
of consumers are more likely to read an email sent by a brand that has a video link. People crave content, it has become ingrained into our brains. So give the people what they want. Go straight to the source. Consumers are more likely
to watch a video that comes through email than randomly stumble across that not-so-trendy Instagram page.
A few tips on how to use video in your email newsletters:
- Don’t embed the video in an email as directly embedding a video can be tricky and won’t open with all web servers.
- Instead, link to the video hosted on your site
- Instead, link to the video hosted on your site
- Clarify that you have included a video. Make it fun and exciting. Make it clickbait.
- Replace static images by using an animated gif of several frames of your video to attract the reader’s attention.
- Mention the video in your subject line and ensure that your subject line is intriguing.
Encourage Engagement on Social Media
FaceBook is a magical tool. Although it may be losing its market with Generation Z, millennials and their parents love to spend their extra time on the platform. Consumers interact with videos on FaceBook more than on any other social media platform. Posting company videos on your FaceBook page could lead to an increase of organic reach by up to 135% . If the video is done well, people will share it, like it and your brand just might surface on millions of newsfeeds.
Use FaceBook to share special discounts, new promotions, and exciting updates. Consumers will engage, as FaceBook is the most approachable platforms. Brand your company through insider looks, behind the scenes clips, and a sneak peek into the everyday life of your operation. Share funny clips that show your company's personality and the traits of the people who work for you. The opportunities of video content are limitless, find something that suits you and your missions, then share it with the world.
Drive Your Website Sales
When a consumer clicks on your website they immediately want to know what your product/service is and what makes you a reputable business. Both of these matters can be addressed through video. You can essentially let video make a sale for you, without having to talk to anyone.
Videos consumers want to see on your website:
- How a product is made
- Customer testimonials
- The mission of your company
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